Astra Family: Malaysia's Top Distributor of Premium Baby Products Since 2004

Our Story

Our ASTRA story begins with a big dream, and it has come a long way since 2004 when we were previously known as Astra Baby. The business started with the aim of doing things differently and making life easier for parents (and perhaps the babies too).

Since then, Astra Baby has partnered with numerous big brands and won the hearts of most parents and parents-to-be for a simple reason – it’s a series of products derived from LOVE. We call this our Astra philosophy!

No doubt, if you are welcoming a new member into your family, you are definitely familiar with trusted brands like Philips Avent, Nuby, and Hoppi. But our best-quality range of products doesn’t stop there. We offer a wide variety of family essentials, from baby food and natural disinfectants to kids tableware, toys, wipes, and more.

In 2021, we rebranded to Astra Family to reflect our expanded focus on not just baby products, but a broader range of family essentials. Our mission is to support families at every stage, providing innovative and reliable products that make life easier, safer, and more enjoyable for both parents and children.

Interested to know more? Continue scrolling down, and you’re sure to find something interesting!

Our Astra Spirit

In Astra Family – we are always committed and determined in bringing the best parenting experience to expecting and existing parents of newborn babies and young kids through a wide selection and collection of high-quality products, accessible platforms and expert guidance.

It started with a small mission in helping entrepreneurs to unleash the full potential and eventually it grows into a big family that aim to move the world forward through a quality platform that offers only high-quality baby products. We are on simple mission with great ambitions!

As the biggest baby products distributor in Malaysia, we are proud to say that we have the most comprehensive and high-quality products with more than 1500 distribution centres including pharmacy, online platform, baby chain store, department or organic store and even wholesale shop.

Aside from purchasing offline, you can also purchase Astra Family baby essentials online at astrafamily.co and browse conveniently for the products you need for your little ones. Since Astra Family is the sole distributor of baby products in Malaysia, you can trust that our products are 100% authentic! Additionally, customers that spend RM100 and above will be automatically signed up for our membership programme. Astra Family members can enjoy perks such as additional discount, birthday rewards, earn coins and other member special deals that you do not want to miss. Astra Family is all about supporting the parenthood journey, hence we also launched or our affiliate programme where parents can refer our website to their friends and families while earning money for every purchase that has been made through the affiliate link. This way, we can support parents taking care of children at home while earning money. Wish to know more about this? You can click here or contact our Customer Service Team and we will be happy to assist!

Our Founder - A Humble yet Visionary Entrepreneur

Mr. Gwei Tze-Co is the founder and CEO of Astra Baby Sdn. Bhd who also chair the president role of BPAM (Baby Product Association of Malaysia). If you know him well, he would most probably known as a dynamic and wise leader that always willing to go extra miles just to bring in the best products for all parents and kids.

With a dedicated mind-set, he has big ambitions and strives to promote various international and local baby brands widely across Malaysia. He never compromises on quality and implement only good brand DNA that emphasize on safe ingredients, quality and innovative baby products.

As a mission-driven leader with more than 20 years of experience in retail business, Mr. Gwei is also the Co-founder of Blockchain Asia and holds the position of President of EO Malaysia.